Business Description

DayMen Photo Marketing LP is the trademark holder of Lowepro, the worldwide leading brand of protective carrying bags and packs for imaging and electronic equipment. DayMen and its subsidiaries oversee the design, manufacturing, marketing and merchandising of Lowepro products, which are distributed through DayMen's wholly-owned operations in Canada, US, UK and Germany as well as through third party distributors in over 90 countries. In addition to Lowepro branded products, the DayMen companies distribute a number of other photographic and consumer electronic products and accessories in the imaging and photography industries.

Investment Thesis

TorQuest has invested in DayMen based on the Company’s outstanding track record of growth and the prospects for continuing on its growth trajectory.  DayMen will continue to benefit from the worldwide growth in the imaging market and the growing importance of photographic accessories to retailer profitability. DayMen also has a number of identified opportunities to enter new markets.  Lowepro is the leading brand in the industry and is known for its innovative designs and quality.  Finally, DayMen and its subsidiaries are led by an outstanding management team, which has partnered with us on this acquisition.

http://www.lowepro.com

Trademarks owned by the respective companies