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Herbal Magic |
Business Description
Herbal Magic is Canada's largest franchisor of commercial weight loss centers with over 330 centers across North America providing an exclusive line of herbal supplements and weight management services. Herbal Magic weight loss programs combine one-on-one counseling, grocery store foods and supplement support. Each program is tailored to meet a specific client's needs and the client is given the information and tools necessary to help them lose the weight and keep it off.
Investment Thesis
TorQuest has invested in Herbal Magic based on its strong and scalable franchise model and excellent growth trajectory. Since 2003, the current management team, which has partnered with TorQuest on this transaction, has done a formidable job of improving the business and identifying and implementing growth initiatives that will continue to pay dividends in the years to come. The business is driven by the global trend towards healthier living and capitalizes on its highly effective weight loss program and easily scalable franchise model. Herbal Magic intends to continue to open new franchises in under penetrated markets across Canada and TorQuest will support the Company with the necessary systems and marketing investments to grow the business and reinforce Herbal Magic as an established national brand.
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